Over the past couple of weeks, we’ve discussed the importance of social media when it comes to marketing and getting yourself seen. While these are both great benefits to social media, one of the best benefits is being able to display and establish your brand. Everyone knows that branding can be hard, knowing what a brand is, what it can be used for, how brand identity affects your brand, and how to establish a memorable one can all be difficult tasks. The easiest way to do any of these is with social media.
“Branded content is created for a company. A content brand is created for a valuable company.” – Drew Davis
Social Media sites like Facebook and Instagram, have made it that much easier for people to gain their bearings when it comes to their brands. Businesses like ShakeShack, CocaCola, and Wendy’s have become the King when it comes to branding on Social Media.
In this article, we will be going over the strategies needed to build your brand on Social Media, including Defining your brand, Creating Content, and Building and Engaging with your community.
If you want to learn how best to build your brand on Social Media and create interest in your brand that leads to your business growth, continue reading the article below.
Define Your Brand
The first step to building a brand on social media starts off of social media and is included in the initial planning stages of developing your brand. Two important things that you need to become clear on are your brand voice and your brand colors.
These two things will inform the way that you speak on social media and how your content is created and curated. Creating color a strong color association with your brand is paramount when it comes to creating brand recognition in your audience. Keeping your brand colors consistent and clear will help you when creating content and putting together eye-catching visuals for Social Media
Your brand voice is most largely influenced by your audience. The tone, word choice, and attitude are all going to be heavily influenced but what type of audience you have.
For instance, if your audience is someone who is a teenager and has an expressed interest in cars the tone and voice are going to be a lot different compared to an elderly person, who is retired and has an interest in cars. While both of these are audiences with an interest in cars the tone and word choice are going to be different due to age.
Age is just one of the things that you need to consider when it comes to putting together your brand voice. Other things to consider include, Location, Income, Education, and more. Having a clear brand voice makes your message that much more effective and likely to reach the audience that you are aiming for.
The next step is to begin creating content for Social Media. Now that you’ve developed and become clear on your brand voice and color palette you can now create content that expresses your brand clearly.
One of the best ways to create content that helps establish your brand on social media is to create content that speaks to the value of your brand. If you are a service-based business, this could include informational content about or around your service and the value that it brings to the life of your audience. If you are a product’s base business, create content that highlights your product, how it makes the consumers' lives better, and how it beats other products like it on the market.
Including testimonials about your service or product, videos, and stunning graphics are the best ways to create content that will bolster the growth of your brand and business.
While creating content is important for the growth of your brand and social media, it will ultimately be useless if you don’t establish the goals of your brand on social media first. Establishing goals will help you set benchmarks for success and measure your perceived success on social media. Some different goals to set on Social Media include, lead generation, increased website traffic, and increased likes and followers on social media.
Setting some of these goals will help guide the way your brand engages on Social Media and how you measure your success on the site.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson
Build and Engage Your Community
One of the most important aspects of branding on social media is creating a community that engages with and enjoys your brand. The best way to build a community on Social Media is to utilize hashtags based on interests that are in line with your brand.
Hashtags are a great way to gain instant access to your desired audience with minimum effort. These hashtags when coupled with engaging and eye-catching content are an easy way to build a following and community that is interested in engaging with your content.
Always make sure to like and respond to comments that you receive under your posts, this helps create a sense of goodwill with your followers and can help boost the overall engagement under your posts.
Finally liking and commenting on posts with brands similar to yours can help you get noticed by more people, as well as establish a similarity between your brands.
While Social Media has many aspects that can be helpful when it comes to creating and establishing your brand. However, to use it to its fullest potential you need to remain aware of your brand voice and palette, work on building a community that you engage with, and make sure to create eye-catching content that will create interest in your brand as a whole.
At Rosemint Media we help you manage your social media and create content that is line with your brand image and goals. We help you get through the confusing world of social media all while creating awareness for your brand.