Updated: Feb 20
Search Engine Optimization is one of the best tools to have when trying to expand your online presence. SEO is determined by many factors such as website traffic, time spent on your website, and more. While understanding what Search Engine Optimization is can be fairly easy, learning how to leverage it to your advantage can be slightly more difficult. Today's article centers around five ways to increase your SEO and get more traffic to your website and your business.
In other words, SEO is an asset. It’s like buying real estate and investing to remodel your kitchen and bath. That work will increase the value of your home so that you can sell it in the future for a profit.
Keep Content Relevant and High Quality
One of the best ways to improve your SEO is to keep the user on the website for as long as possible. The best way to do this is to create engaging and relevant content that creates interest in the user. This content can take the form of blog posts, videos, and more. Whatever medium you choose to use for your content make sure it is high quality. High quality means that it fulfills whatever promise you've made to the user to draw them in. You need to make sure that the user leaves your content feeling as though they've gained value from it. When you fulfill that promise people will stay on your website longer which will improve your Search Engine Optimization.
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
Make Use Of Keywords
The second way to improve your Search Engine Optimization is to use keywords that are relevant to the interests of your audience. When you create content that uses keywords that your audience shows interest in, you rank higher on those pages. The more website traffic you have and the longer people stay on your website the higher you will rank on the google search engine. Your keywords should be unique to your business and need to directly relate to the services, you offer so that you can reach your desired audience. Avoid cramming keywords into places where they don't fit naturally if you want to use a keyword in content group them with similar words to create a more informative piece of content. The better you use your keywords the higher your SEO will be.
Diversify The Page Content
Another aspect of SEO that people neglect is diversifying your content. The best way to create a following that will come back to your page and improve your SEO is to diversify your page content. This means expanding your content beyond the scope of what you've done before and changing the type of content as well. If you have been doing blog posts for a while, try doing an informational video or slideshow. Diversifying your content is one of the best ways to keep your audience engaged because it keeps them interested in what you will do next. The more interested your audience is in your content the more they will come back which will boost your SEO. Once again it is important to create authentic content that gives value to the user, if you don't your SEO could suffer for it. Your content needs to be unique to your business and should strive to create trust between your business and the user.
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
Use Titles That Interest The Reader
When it comes to SEO website targeted traffic is key, and the best way to increase traffic is to create eye-catching titles. The best way to do this is to use titles that you know will interest the audience. If you are an agency that specializes in building online presence content ideas could include: How To Build Your Presence Online, The Keys To Building A Succesful Online Presence, etc. Your titles should tell the reader why they should read the article and how it will help them. The more your audience clicks on your page to view your content the higher you will rank in terms of SEO.
Continuously Update Old Content
Finally one of the best ways to improve SEO is to continuously update old content. The world is constantly changing and we are constantly learning new information. Your content needs to reflect that, updating older content with new information and a more in-depth explanation can help you renew traffic to older content and help your content grow with you.
SEO can be a great tool in improving your rankings online and increasing your presence overall. While improving it can take time, implementing strategies such as Keeping Your Content Relevant, Making Use Of Keywords, Using Interesting Titles, and more can help you improve your ranking.