CASE STUDY: THE URBAN OPERATION CONSULTING GROUP

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COMPANY MISSION: To provide urban businesses in the food service industry with tools/resources to create and implement business infrastructure to generate 7+ figure revenue. We are combating entrepreneurial poverty and creating true economies in our communities. 

WHO WE ARE: We are a Black woman-owned business with expertise in the food industry who, through failing forward, have learned the strategic operations, best practices, and the spirit of excellence necessary to successfully navigate a fierce global landscape. We equip urban businesses in the food servicing industry to develop the cutting edge that creates greater growth and profitability for their small businesses through coaching and mentorship.

 

PROJECT CATEGORY: Brand Identity

 

SCOPE OF PROJECT: 

Logo Design

Brand Messaging and Voice Guide

CHALLENGE

  • Create brand identity for a previously non-existent brand.

  • Create a logo that embodies the personality of the client and her targeted industry.

  • Create brand voice and messaging.

  • Illustrate brand value, mission and vision as it relates to the target audience.

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OUTCOME

  • A bold, unique logo that is timeliness and communicates structure and success.

  • Brand Messaging and Voice Guide  Custom copy that crafted the client's brand's Identity, Values, Pillars, Personality, Foundation and Messaging in a customized pdf document. 

  • A comprehensive brand guide with color palette.

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STRATEGY

Web development to be added in the near future to create a hub for The Urban Consultancy Group and their partners along with Social Media Management to build awareness and engagement around the brand.