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CASE STUDY: SHBA

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ABOUT SHBA:

The South Holland Business Association (SHBA) is a prominent organization dedicated to supporting and promoting business activities in the South Holland area. Comprising local businesses, entrepreneurs, and professionals, the association serves as a platform for networking, collaboration, and advocacy, aiming to foster a thriving business community in the region. Through various events, educational programs, and initiatives, the association works to enhance the economic vitality of South Holland, provide resources for business growth, and facilitate connections that benefit both its members and the broader community.

SCOPE OF PROJECT:

Website Design and Development

Brand Strategy

CHALLENGE

  • A dated and static website with limited functionality

  • No online member directory to highlight businesses and practitioners

  • Manual processes for membership applications and renewals

  • Poor user experience on mobile devices

  • Limited tools to showcase events and community programs

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OUTCOME​

  • A fresh, modern interface and robust functionality tailored to the organization’s unique needs.

  • The new site now serves as a vibrant hub for community engagement, professional connection, and membership growth.

  • Automated Membership Management: Users can now easily join or renew memberships online, with automated payment processing and confirmation emails.

  • Interactive Member Directory: A searchable directory enables members to promote their businesses and allows visitors to connect with local health and wellness professionals.

  • Mobile-Responsive Design: Fully optimized for mobile, making the experience seamless on smartphones and tablets.

  • Event Integration: Easy-to-update event pages with RSVP and registration capabilities.

  • Clean User Navigation: A simplified menu and layout make it easy for users to find information and take action.

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