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SAVE THE GALLERY ART + MUSIC FESTIVAL FUNDRAISER

A RALLY TO SAVE ONE OF MILWAUKEE’S MOST VITAL CREATIVE AND HOUSING SPACES FROM PREDATORY DEVELOPMENT, LENDING AND FORECLOSURE. 

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ABOUT 5 POINTS ART GALLERY + STUDIOS:

In just seven years, 5 Points Art Gallery + Studios has become a respected mainstay in Milwaukee’s art scene—a home for local, national, and international artists; a hub where aesthetics meet advocacy; a site for residency programs, sustainable business development, and community transformation. Under the visionary leadership of owner, artist, and curator Fatima Laster, the gallery has earned awards like the 2024 Black Excellence Award, the 2024 Milwaukee Art Board Mildred L. Harpole Artist of the Year, the 2021 Mayor’s Design Award and the 2020 Friends of the Arts Award. 

SCOPE OF PROJECT:​

Website Design and Development

Brand Strategy

Brand Identity

Event Strategy

E-commerce Development

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CHALLENGE

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  • Illustrate brand value as it relates to the target client

  • Elevate the website's look and UI/UX to create an opportune environment for conversions

  • Translating the mission through visuals

  • Continue to support brand growth and increase brand visibility​​

WHAT WE DID​​​​​

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  • Squarespace Website development, revamp of website roadmap and design, new page added

  • SEO optimization increased

  • Vibrant, scroll-stopping graphics

  • Campaign strategy

  • Designed and created e-commerce items​

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STRATEGY​

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We also advised on social media strategy and how to connect with the target audience, in addition to leveraging speaking engagements and other media features.​​

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