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WHY ESTABLISHING A BRAND IDENTITY IMPORTANT FOR GROWTH?

Updated: May 2, 2023


Without strong brand identity, a strong sense of recognition will never occur. Some of the key elements that work together to make your brand instantly recognized are the colors and the design of your logo.

Ikea's signature colors of blue and yellow and Coca-recognizable Cola's red are well known to all. When someone looks at your logo and color scheme, they should immediately recognize that they are looking at your brand.

A robust and distinctive brand image is crucial to developing a positive rapport with clients. They will be drawn to your brand and are more likely to choose you over the competition if they believe that you both have the same values.

If you can maintain this relationship, you'll be able to build one that will eventually result in more client loyalty and lifetime value (LTV).


Low-Quality Brand Identity Will Reduce Revenue


Strong brand identification increases brand awareness and recognition, which should enhance word-of-mouth advertising for your business.

When your brand is at the forefront of your consumers' minds, they won't have to stop to think when a friend asks them for a referral because your business name will come to mind immediately!

Apple is almost immediately thought of when discussing brands with exceptionally strong brand identities. The strong, dependable brand that Apple has developed over the years is the primary cause of its high price point.

Apple is able to charge a premium price even if the quality of its products is roughly on par with that of its rivals. Customers see a higher value in its products than in the many other technological brands. This is closely related to brand identity.

So whether you want to grow your customer base or want to generate more revenue, creating a brand identity is essential.


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