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WHAT IS BRAND IDENTITY?

Updated: May 2, 2023



A company's brand identity is the culmination of all the elements it develops to communicate the appropriate message to its customers. Even though the terms "brand identity," "brand image," and "branding" are commonly used interchangeably, they are not the same thing.

The marketing strategy of actively creating a distinctive brand is referred to as branding. The brand represents how the public sees the business.

A logo may represent a company, but a brand is more than just a logo. In reality, designing a logo is only a minor first step toward forging a distinctive company identity. A brand is a trait, or collection of features, that sets one company apart from another. A brand often consists of a name, a tagline, a logo or symbol, a design, a brand voice, and other elements.

The part of branding that focuses on your brand's personality and the values you want to communicate to clients is called brand identity.

Consider that you are a middle schooler. You want to appear cool and be invited to eat at the nicest table in the cafeteria as an awkward pre-adolescent. However, you cannot compel others to perceive you in that way. You must put in some effort if you want to grow this brand.

Customers can recognize you right away because of your own brand identification. Your audience will associate your brand identity with your good or service, and that association will help to establish a relationship with your clients, foster client loyalty, and shape how your clients will view your brand.


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