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A BrandTech studio amplifying socially conscious brands through strategy, systems, and standout design.
GIRLS WHO BRUNCH TOUR
PREPARING GIRLS TO WALK CONFIDENTLY IN THEIR IDENTITIES, USE THEIR VOICES, AND STEP INTO THEIR POWER AS FUTURE LEADERS AND CHANGE-MAKERS
ABOUT GWBT:
The mission of the Girls Who Brunch Tour, a 501(c)(3) organization, is to cultivate, inspire, and empower at-risk girls between the ages of 9-17 years old. In today's society, our girls face numerous challenges, including bullying, human trafficking, self-esteem issues, and a lack of recognition of their self-worth. Girls Who Brunch aims to address these issues by equipping girls with essential tools in literacy, education, life skills, and health & wellness.
SCOPE OF PROJECT:
Website Design and Development
Sponsorship Deck
Tour Concept
Event Marketing
Project Management
CHALLENGE
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Illustrate brand value as it relates to the target client
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Create a comprehensive sponsorship deck to capture the attention of prospective sponsors.
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Formulate concepts for Girls Who Brunch Tour flyers and other promotional materials
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Craft an event marketing strategy to streamline the event process from promotion to wrap-up and everything in-between.
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Redesign website look and elevate general UI/UX based on brand identity to attract more sponsors and donors
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Translate the mission through visuals
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Continue to support brand growth and increase brand visibility
WHAT WE DID
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A detailed pitch deck that has secured several sponsorships for GWBT events
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Vibrant, scroll-stopping visuals for Girls Who Brunch Tour 2023 up to present
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A bold, beautiful website that is welcoming to the target demographic and attractive to sponsors and donors.
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A website that has a more intentional UI/UX
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An informative, easy-to-follow website that fits industry regulations
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SEO optimization increased
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Campaign strategy
STRATEGY
We also advised on social media strategy and how to connect with the target audience, in addition to e-commerce, digital products, and brand planning.
