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CASE STUDY: GWBT
COMPANY MISSION:
The mission of the Girls Who Brunch Tour, a 501(c)(3) organization, is to cultivate, inspire, and empower at-risk girls between the ages of 9-17 years old. In today's society, our girls face numerous challenges, including bullying, human trafficking, self-esteem issues, and a lack of recognition of their self-worth. Girls Who Brunch aims to address these issues by equipping girls with essential tools in literacy, education, life skills, and health & wellness.
SCOPE OF PROJECT:
Sponsorship Deck, Tour Concept, Event Marketing, Website Creation, Project Management
CHALLENGE
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Create a comprehensive sponsorship deck to capture the attention of prospective sponsors.
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Formulate concepts for Girls Who Brunch Tour 2022 -2023 flyers and other promotional materials
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Craft an event marketing strategy to streamline the event process from promotion to wrap up and everything in-between.
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Redesign website look and elevate general UI/UX based on brand identity to attract more sponsors and donors
OUTCOME
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A detailed pitch deck that has secured several sponsorship for GWBT events
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Aesthetic and modern visuals for Girls Who Brunch Tour 2023
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A bold, beautiful website that is welcoming to the target demographic and attractive to sponsors and donors.
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A website that has a more intentional UI/UX
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An informative, easy to follow website that fits industry regulations
STRATEGY
We also advised on social media strategy and how to connect with the target audience, in addition to e-commerce, digital products, and brand planning.
