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CASE STUDY: AMAZCAKES
ABOUT AMAZCAKES:
AmazCakes was founded in 2015 by Iesha Williams. They are located at 5020 S. Ashland and have had physical locations in Chicago for more than 9 years. Their customers range from those walking in to their Pastry Shop to satisfy a sweet tooth to large companies needing delicious treats at their corporate events.
Whiel working with Rosemint Media, AmazCakes developed and launched "AmazCakes In A Jar" which is now available for delivery throughout the continental United States.
SCOPE OF PROJECT:
Website Design and Development
Brand Strategy
Brand Identity
Social Media Management
E-commerce Development
E-commerce Strategy
CHALLENGE
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Illustrate brand value as it relates to the target client
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Elevate website look and UI/UX to create the opportune environment for conversions
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Translating the mission through visuals
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Continue to support brand growth and increasing brand visbility
WHAT WE DID
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Wordpress Website development, revamp of website roadmap, new pages added
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SEO optimization increased
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Revamp of e-commerce items for enhanced user-experience
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Vibrant, scroll-stopping graphics
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Campaign strategy
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Creation of "AmazCakes In a Jar" brand
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Creation of AmazCakes In a Jar website on Shopify
STRATEGY
We also advised on social media strategy and how to connect with the target audience, in addition to leveraging speaking engagements and other media features.
